Strand Elmwoood Theater - Berkeley, CA
Posted by: saopaulo1
N 37° 51.401 W 122° 15.186
10S E 565703 N 4190177
A sign on a theater in Berkeley, CA.
Waymark Code: WMZ9BM
Location: California, United States
Date Posted: 10/03/2018
Views: 2
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CITY OF BERKELEY LANDMARK
designated in 1982
Strand (Elmwood) Theater
Albert W. Cornelius, Architect, 1914
Built as the Strand Theater in an Art Nouveau architectural style, this was one of the neighborhood’s first commercial structures. Admission was ten cents for adults, five for children, and the theater was advertised as “catering to the family.” After closing in 1941, it reopened as The Elmwood in 1947, with a new zigzag Moderne decor. The opening movies were “The Macomber Affair,” starring UC Berkeley alumnus Gegory Peck, and “Blondie’s Big Moment.” Promoted as “Berkeley’s first post-war motion picture house,” it featured foreign films and survived the advent of television, movie multiplexes, and home video.
A fire closed the theater again in 1988. When it was rumored that the building would be replaced with shops, friends of the theater created the Elmwood Theater Foundation which purchased and renovated the building with a City loan. The theater reopened in 1994.
Berkeley Historical Plaque Project
2000."
Group that erected the marker: Berkeley Historical Plaque Project
Address of where the marker is located. Approximate if necessary: 2966 College Ave Berkeley, CA USA
URL of a web site with more information about the history mentioned on the sign: Not listed
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