Žatec (
visit link) is a historic town in Louny District, Ústí nad Labem Region, in the Czech Republic.
It is famous for an over-700-year-long tradition of growing Saaz noble hops used by several breweries. Žatec produces its own beer and hosts 'Docesná', its (hops related) harvest festival every year on the town square.
P.S.
Big Beer Barrel is moved now close to centre of town.