It's It - Burligame, CA
Posted by: 
saopaulo1
N 37° 35.671 W 122° 22.026
10S E 555871 N 4161014
The small factory for the It's It ice cream sandwiches.
Waymark Code: WMRYAQ
Location: California, United States
Date Posted: 08/21/2016
Views: 3
"It's-It Ice Cream is an ice cream manufacturer and distributor based in Burlingame, California. The company has four products with their most popular being the It's-It ice cream sandwich, which is a scoop of vanilla ice cream sandwiched between two oatmeal cookies and dipped in dark chocolate.
The It's-It was invented by George Whitney, one of the original business owners when San Francisco's Playland at the Beach opened across the Great Highway from Ocean Beach.
For nearly forty-five years, until Playland was demolished in 1972, the It's-It was available only at Whitney's shop. After Playland closed, the It's-It name was passed to George Mavros, who continued to run the business at another location near Ocean Beach.
In 1974, the Shamieh brothers, A.L. McDow & Isa Zaru, bought the It's-It name, operating from its current production facility in Burlingame in 1976.[1] It's-It flavors now include chocolate, mint, cappucino, strawberry, pumpkin, and green tea in addition to the original vanilla.[2] The company has also added other ice cream products, including the "Super Sundae", the "Big Daddy", the "Super Cone" and the "Chips It"." (
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