Sale Urban District Council Coat Of Arms On Town Hall - Sale, UK
Posted by: dtrebilc
N 53° 25.493 W 002° 19.185
30U E 545202 N 5919752
This coat of arms is displayed above the entrance to Sale Town Hall.
Waymark Code: WMJR18
Location: North West England, United Kingdom
Date Posted: 12/21/2013
Views: 2
The coat of arms was granted to the Urban District Council of Sale by The College of Arms by letters patent dated 23 September 1920. At this time Sale was part of the county of Cheshire.
Until the Industrial Revolution Sale was a small community mainly consisting of farmland. Things changed with the arrival of the railway which connected the town to the much large city of Manchester. Sale then grew rapidly as a dormitory town, where many people lived in Sale and commuted to work in Manchester.
By 1935 the town had grown large enough to be granted Municipal Borough status and it remained so until 1974. In that year there was a major council reorganisation in the whole of the UK and Sale became part of the much larger Metropolitan Borough of Trafford, within Greater Manchester. Much, but not all of the council administration then moved to the nearby town of Stretford but some functions still remained in Sale's town hall.
For a number of years the Trafford coat of arms were installed above the town hall entrance, but after a regeneration project, which included new council offices the Sale coat of arms was re-installed above the entrance in 2007.
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The gold "garbs" or wheatsheaves on a blue field were county emblems, appearing in the arms of Cheshire County Council and the Earldom of Chester. The three black lozenges on white were from the arms of the Massey family of Sale. The crest above the shield was a black "moorcock" representing Sale Moor.
The Latin motto adopted was Salus et felicitas or "health and happiness": the first word was a pun on the name of the town.
The arms continued in use by the borough council on incorporation in 1935. An additional grant of heraldic supporters was made on 15 August 1945 to commemorate the tenth anniversary of borough status.
The unicorn represented Ashton-upon-Mersey, and was derived from the arms of the Carrington family. The badger or "brock" stood for the Brooklands area. Both supporters wore collars made of sallow twigs, another reference to the town's name.