The marker reads:
Northern Hardware
The Northern Hardware store was founded in 1919 when Alex Moffat and Frank Whitmore bought out the Northern Lumber Company on George Street. In 1940, the store moved to its current location on Third Avenue. Today, Northern Hardware is still owned by the Moffats, making it the oldest family-owned business in Prince George. The owners still subscribe to the store's original motto: If we don't have it, you don't need it!
Stories about the family's approach [to] customer service abound. Harold Moffat was once helping a businessman buy the most expensive fishing rod in the store when he discovered the man had never been fishing before. Moffat stopped ringing in the sale and encouraged his customer to first purchase a less expensive fishing rod to see if he enjoyed the sport at all. He advised the customer, "If you like it, great -- come back and buy the fancy rod to show off to your friends." Northern Hardware was willing to lose a sale to make sure their customer had what they actually needed.
The following additional information is from the Northern Hardware & Furniture website:
The story of The Northern, and a northern family
The Northern holds a place in the foundation of the Northern region of British Columbia. Not only is the store a recognized cornerstone of Prince George, it's a landmark. Opened in 1919, only four years after the City of Prince George was incorporated, Alex Moffat and partner Frank Whitmore bought out the Northern Lumber Company and renamed it the now famous "The Northern".
During the 1920s, most of Alex and Frank's customers were loggers, prospectors, and homesteaders arrivingto settle the region. With such a diverse clientele, Alex and Frank established an inventory of building, farming, and in-home supplies which is still honoured to this day. When the store first opened, there was so much growth in the region that a second location was opened up in the Wells area in the mid-20s.
A varied and large inventory helped The Northern survive the Great Depression in the 30s, along with the help of a small gold rush in the Cariboo during that time. Business didn't exactly boom during this economic dry spell, but the store developed a reputation for customer service above and beyond what other stores could offer. From cashing pay cheques to extending credit, The Northern etched out a unique position in the economic development of the region, and the Province.
Despite a fire in the main store on Boxing Day 1933, The Northern managed to grow and evolve when other businesses faltered. In fact, growth was strong enough to require a move to a new location at Third Avenue and George Street (1934), then another to Third Avenue and Quebec Street two years later.
The 40s were also a challenge. The Second World War had a mixed effect on The Northern. Troops and work crews stationed in Prince George kept the store hopping, but both locations felt the strain of heavy taxes imposed by the Government's War Effort. When the war finally ended, Alex and Frank sold the Wells location and began construction on a new building adjacent to the store's operational location. Moving to the corner of Third Avenue and Brunswick Street would turn out to be a huge success: The Northern occupies 1386 Third Avenue to this day.
By 1946, Frank Whitmore had sold his share of the business to Alex Moffat, who arranged for his son Harold and the company's Secretary-Treasurer, Thompson Ogg, to take on a partnership role. As the years passed, The Northern became more and more a family business. By 1949, Alex's sons (Donn, Gilbert [Corky], Earl, John and Keith) were partners along with another employee named Hilliard Clare. Eventually, The Northern included all the Moffat children; in 1951, Betty, Alice and Joyce (Alex's daughters) became equal partners. Just a short four years later, Alex chose to retire, leaving The Northern in the capable hands of his children.
The Northern continued to expand under the direction of the next generation of Moffats. In 1956, the top-floor apartments were vacated and renovated to accommodate the evolving and growing business. A customer parking lot was paved in 1957, the first paved lot in Prince George. When Alex passed away in 1963, his son Harold became company president.
Under Harold's direction, The Northern expanded further with the purchase of the neighbouring Five & Dime store in 1965. And growth continued. It was during the 70s that Harold opened AMCO, a subsidiary wholesale company, a few blocks away on Queensway Avenue. To this day, both AMCO and the Northern Appliance Centre are located there.
Harold's political ambitions ultimately placed him in the office of Mayor of Prince George from 1970 to 1979, so his brothers took over much of business at The Northern and the sister companies. Harold spent his mornings at the store, his afternoons at City Hall, and his evenings raising his beloved Standardbred horses.
A model of family business, The Northern has been passed on from one generation of Moffats to the next. When Harold eventually retired, that tradition was upheld.
Today, The Northern continues to thrive under the direction of a third generation of Moffats, and members of the fourth generation are presently employed there. The Northern is now managed by Harold's son, Ted, and grand-nephews, Blair, and Ian Moffat. Several members of the Moffat clan have established careers within the family business, upholding the friendly values set forward by the older generation. One notable employee and former partner is Hilliard Clare, who started at The Northern in 1945. Mr. Clare holds the position of Secretary-Treasurer, and provides a prominent and active role in operations.