H & C Coffee - Roanoke, Va.
N 37° 16.332 W 079° 56.273
17S E 594166 N 4125597
The H & C Coffee Sign is located in Roanoke, Virginia and is designated Historic Landmark.
Waymark Code: WM7W88
Location: Virginia, United States
Date Posted: 12/12/2009
Views: 11
Harold and Clarence Wood founded Wood Brothers - H & C Coffee Company in Roanoke, Virginia. During the war years of the 40’s, Harold made a trip to New York and was impressed by the neon signage used in advertising. Upon his return to Roanoke, he enlisted the help of a local sign company to design and install the “H&C Coffee” sign on top of the roasting plant located on east Campbell Avenue. The sign remained there until the mid 60’s at which time the plant was torn down. The famous sign was relocated to its current location atop the building on Salem Avenue and it has been classified as a Historical Landmark.
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The sign is located on the roof of a building at the corner or Salem Avenue and Williamson Road. Parking can be found in one of the paid parking lots in the downtown area.