Keen's Curry - Hobart, Tasmania
S 42° 53.750 E 147° 18.490
55G E 525160 N 5250706
Keen's Curry Sign in South Hobart.
Waymark Code: WM6X1K
Location: Tasmania, Australia
Date Posted: 07/30/2009
Views: 8
In 1905 Horace Watson (of Keens Curry Powder) transformed land at the foothills of Mount Wellington, overlooking Hobart, into a large advertising sign. Using heavy stones painted white, he formed the words 'KEEN'S Curry' in letters 15 metres high.
Public uproar resulted, but Horace won the right to use the land as an advertising sign.
In a university prank in 1926, the letters briefly read 'Hell's Curse', and students altered it again in 1962 to promote a theatre production. In 1994 the landmark read 'No Cable Car' as a protest against a proposed development. However the sign has been restored after every change.
It's on private land but is protected. The Co-ordinates are to a view of the sign from a local street.
Letter/Word on Hill: Keen's Curry
Trail to Letter: no
Parking or nearest viewing point: Not Listed
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Visit Instructions:
Please include a photograph that you took showing the letters from some vantage point.