Rede Record - Sao Paulo, Brazil - Television and Cable Broadcasting Stations on Waymarking.com

From Wikipedia: "TV Record started its transmissions in September 27, 1953, founded by Paulo Machado de Carvalho in São Paulo, as a competitor for the then-dominant Rede Tupi from Diários Associados; it started broadcasting shows, sports, journalism, comedies and plays.

In the 50s, TV Record was recognized by their sports broadcasts. Also in 1959, it aired shows featuring celebrities such as Charles Aznavour, Nat King Cole, Ella Fitzgerald, and Marlene Dietrich.

The 60s were considered Record's "Golden Age". The peak of Record's ratings would be in the 1965–1967 period, when it became well-known for its musical programs showcasing Bossa Nova and Jovem Guarda artists and its MPB Music Festivals - which opened the doors to Tropicália. It was also during the 60s that it aired its comedic series Família Trapo, created in 1967. In 1968 Record's fortune started to change, because of a series of fires that handicapped its production capability and the change of Brazilian public tastes, starting to lean towards Rede Globo telenovelas.

Even with the sale of 50% of its shares to Sílvio Santos in 1972, Record didn't manage to regain the lost ratings; the formation of SBT in 1981 marked the deepening of Record's decline. In most of the 80s, Record suffered from very low ratings, no stars in its cast and a lack of compelling programming.

In 1990, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to Edir Macedo and its Igreja Universal do Reino de Deus (Sílvio Santos would later own Record's competitor SBT). The new owners started an aggressive redeployment of Record's public image, using the term Rede Record to refer to itself and signing broadcasting affiliates throughout Brazil. Through most of the 90s and the first half of the 2000s, Record invested in popular programming, signing stars like Ana Maria Braga and Carlos Massa, with some programming in sports (broadcast the World Cup 1998), journalism, series like Star Trek, The X-Files, Millennium and The Three Stooges, educational children's shows, and cartoons like Dexter's Laboratory and the anime Pokémon.

In 2003, TV Record celebrated its 50th year of history; Record is the longest running Brazilian television network.

In 2004, it started using a new slogan, "A Caminho da Liderança" (On the way to leadership), and released new programming. Taking a page of Globo's success, Record started to invest heavily in telenovelas and made its journalism look more like its main competitor, despite opting not to renew the contract of its anchor, Boris Casoy.
Logo Record Network in 2000s
Logo Record Network in 2000s

In 2007, Record, for the first time, occupied 2nd place in São Paulo's ratings [1], aiming to take over leadership in 2009 [2]. Also a first for Record, it signed with the IOC for the exclusive rights to the 2010 Winter Olympics and the 2012 Summer Olympics. TV Record has the broadcast rights for EURO 2008 ."

Address: Rua da Várzea, 240 Sao Paulo, SP Brazil 00000 Website: [Web Link] Programming: News Favorite Show/Personality: I dont watch this channel

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Date Logged Log User Rating   05/11/2008 saopaulo1 visited it

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