Soreno Hotel
N 27° 46.329 W 082° 38.017
17R E 339029 N 3073032
An old hotel that succumbed to the perils of development.
Waymark Code: WM1J8F
Location: Florida, United States
Date Posted: 05/17/2007
Views: 120
In 1923 construction began on Soren Lund's "Million Dollar" Mediterranean Revival hotel. Prominent features were its clay tiled roof, rough textured stucco, baroque-type arched entrance and sqraffito decorations. It encompassed the north half of the 100 block of Beach Drive. Noted region architect Geoffrey Lloyd Preacher designed the Hotel. The Soreno, named for Lund's only son, was finished, and the majority of its rooms leased prior to the opening of the 1924 tourist season. Its completion established a new elegance on the downtown waterfront. The Soreno was the first of ten grand hotels built between 1923 and 1926, which defined St Petersburg as a winter tourist destination, and was the climax of the Florida land boom in the 1920s. The unusual addition of a seventh floor was completed in 1929, bringing the total number of rooms to 300. Lund's lifelong experience and reputation in the hotel industry kept the hotel full throughout his ownership. During World War II, the Soreno was occupied by servicemen, then operated as a winter season hotel until it was closed in 1984. It was demolished in 1992.
Marker Number: F-422
Date: 2000
County: Pinellas
Marker Type: City
Sponsored or placed by: Florida Heritage Site, St Petersburg Heritage Trust, JMC Communities, Florida Department of State
Website: Not listed
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