Inside the Enzo Ferrari Museum - Bologna, Italy
Posted by: Groundspeak Premium Member T-Team!
N 44° 39.131 E 010° 56.177
32T E 653530 N 4946136
Marc Zakian (journalist for the Telegraph), went to the new Enzo Ferrari Museum in Modena. His travels and experience can be read in the article in the Telegraph.
Waymark Code: WM1BNF5
Location: Emilia–Romagna, Italy
Date Posted: 03/06/2025
Published By:Groundspeak Premium Member pmaupin
Views: 1

The article reads:
"Arriving in my rented Fiat 500 I half expect to be stopped by the police...

I have come to see the new Enzo Ferrari House Museum which opened earlier this year. Built around Enzo Ferari's former home, the museum is the antithesis of the familiar aircraft-hangar motor museum. Its yellow roof – shaped like the bonnet of a Ferrari – glows against a clutch of pallid industrial buildings, cocking a snook at the nearby Maserati factory.

Beyond the glass façade an ultra-white interior is dotted with plinths offering up classic cars as if they were priceless artworks (Ferrari fans will tell you they are). The front of the museum curls around a modest
19th-century red brick building where Enzo was born, growing up in the shadow of his father's
rail-carriage workshop, the sound of machines beating engineering rhythms into baby Ferrari's soul.

Inside is Enzo's life story; black-and-white films projected on to a concertina of gleaming white panels. The exhibition ends with the blueprint of the Ferrari F40 – the last car he worked on. On his 90th birthday the factory staff assembled to celebrate – a few months later he died.

But for Modena, Ferrari never dies. He is their touchstone, their "football team" (the actual Modena FC are perennial strugglers) and their symbol – Ferrari flags hang from windows, doors, shops and restaurants. And Enzo loved his hometown, using the yellow of the city flag on the famous prancing horse symbol.

Another local dynasty, Panini, turned football stickers and cigarette cards into an empire. Patriarch Umberto took his money and spent it on cars and cheese. On one side of his estate 500 cows produce milk for organic Parmesan cheese; on the other is one of the world's great motor collections.

Umberto's Bio Hombre farm is home to a mix of classic super cars and a delightfully quirky mechanical collection. The barn houses a unique selection of Maseratis, BMWs and a little red racing Wolseley. Outside there are classic slot machines, Fifties petrol pumps, steam cars and a row of vintage tractors. And it's all free.

The last stop on my motor pilgrimage is a 10-mile trip to Maranello, home to the Ferrari factory and museum. The ground floor is dedicated to Formula One; upstairs are the Ferrari road cars, where pride of place goes to The Enzo, the car dedicated to its founder; only 400 were made, and they change hands for $1 million (£660,000). Ferrari owners get a free factory tour. I join the daily bus tour around the outside.

The workshops, testing bays, and the fantastically designed giant exhaust-pipe form of the wind tunnel are manna from motor heaven. We drive along streets named after F1 winners, past workers in smart overalls (red, of course), and our guide points out a building where audio engineers perfect the engine sound. Each model has its own tone and serious Ferrari aficionados can identify a car approaching with their eyes closed. I step back into my car and drive out of Modena, hoping they won't be familiar with the sound of a little Fiat.

Getting there
British Airways (0844 493078; britishairways.com) offers flights from Gatwick to Bologna from £87 return. A ACTM (atcm.mo.it/aerbus2011/aerbus.pdf) bus service runs every two hours from Bologna Airport to Modena. €15/12.50 one-way. Avis (0844 581 0147; avis.co.uk) offers three days’ hire at Bologna airport from £70.

The inside track
Museo Casa Enzo Ferrari (museocasaenzoferrari.it); €13/£11; open 9.30am-6pm.
Ferrari Museum Maranello (ferrari.com); €13/£11; 9.30am-6pm. Factory/Fiorello bus tour, €13."
Type of publication: Internet Only

When was the article reported?: 05/11/2012

Publication: The Telegraph

Article Url: [Web Link]

Is Registration Required?: no

How widespread was the article reported?: national

News Category: Sports

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