"So do you think the new name is wizard or cursed?
The new Harry Potter shop in Stoke-on-Trent has changed its name just weeks after officially launching.
Previously known as The Shop That Cannot Be Named in a reference to Voldemort, the branch in Longton has been rebranded Potteries Potions.
Announcing the move on Facebook, a spokesman said: "We now have a new name - we are Potteries Potions. We're still selling licensed Harry Potter greatness just with a name more fitting with our surroundings."
The move has split opinion among Harry Potter fans with some preferring the old moniker.
One woman said: "I liked the old name because that made me sit up and want to visit because my family love Harry Potter but with the new name, I never would have thought of visiting."
A second added: "I absolutely loved the previous name but don’t care about names. Just care about the HP products."
However, others liked the nod to the city's heritage.
One woman said: "The new name promotes the Potteries and the significance of the area the shop is in. Very clever."
The store on The Strand has proved popular since opening with dozens queuing up to take a look inside on launch day.
Hundreds of fans of the wizarding-world franchise purchased wands, chess sets and chocolate from the shop when it opened on October 5.
And the opening hours have also been reviewed to keep up with demand.
The shop is hosting a magical event on November 7, where muggles can meet a real life Headwig as The Falconry visits Longton Exchange Shopping Centre.
The event is free to attend, with a donation to the birds if your little wizard or witch would like a photograph with them."
Address: 41 The Strand, Longton, Stoke-on-Trent, ST3 2NS
Opening Times:
Monday - CLOSED
Tuesday - 10am-4pm
Wednesday - 10am-4pm
Thursday - 10am-2pm
Friday - 10am-4pm
Saturday - 10am-4pm
Sunday - CLOSED
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