7/11 Fleminggatan 34 - Stockholm, Sweden
Posted by: marcius
N 59° 20.047 E 018° 02.147
34V E 331387 N 6581010
This 7/11 is located in Kungsholmen, Stockholm.
Waymark Code: WM1257Q
Location: Stockholm, Sweden
Date Posted: 03/01/2020
Views: 4
This is a small corner shop where you can find most of the main groceries.
The Reitan Group has held the license in Sweden since December 1997. In the mid-1990s period, 7-Eleven in Sweden received adverse publicity due to the unfavourable labour contracts offered by its then-licensee, Small Shops, an American-based company, resulting in many stores being sold and closed down. For a time, there were only 7-Elevens in Stockholm and Gothenburg.
7-Eleven returned to the south of Sweden in 2001, when a convenience store opened in Lund. Later in the 2000s, the Swedish 7-Eleven chain was involved in controversy when the Swedish TV channel TV3 exposed widespread fraud on the part of the Reitan Group in its management of the 7-Eleven franchise, which the Reitan Group eventually admitted to on its website.
On August 27, 2007, the Reitan Group and Shell, announced a ten-year agreement to re-brand some 269 service stations across Norway, Sweden, Finland and Denmark, as 7-Elevens. The contract meant that 7-Eleven would expand from 77 stores to 189 stores in Sweden. The country now has 187 stores.