Disney reimagines its stores to be more like a vacation - News Article Locations on Waymarking.com

"Quietly, like a mouse on tiptoe, Disney overhauled its retail store at the Northridge Fashion Center mall in late July. Out went the twisty Pixie Path aisles, the ornate displays, the green walls and the color-changing fiberglass trees. In came a movie-theater-size screen, a simplified floor plan, white walls and more items for fashion-conscious adults.

What was Disney up to?

As it turns out, the Disney Store here was a prototype, and the company has been monitoring sales and consumer feedback as it prepares to revamp its 340-store chain." (visit link)

Type of publication: Internet Only When was the article reported?: 09/26/2017 Publication: CNBC Article Url: [Web Link] Is Registration Required?: no How widespread was the article reported?: national News Category: Business/Finance

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