Disney reimagines its stores to be more like a vacation
Posted by: Groundspeak Premium Member saopaulo1
N 34° 14.390 W 118° 33.343
11S E 356731 N 3789842
A new type of Disney store.
Waymark Code: WM10YZ9
Location: California, United States
Date Posted: 07/14/2019
Published By:Groundspeak Premium Member Alfouine
Views: 2

"Quietly, like a mouse on tiptoe, Disney overhauled its retail store at the Northridge Fashion Center mall in late July. Out went the twisty Pixie Path aisles, the ornate displays, the green walls and the color-changing fiberglass trees. In came a movie-theater-size screen, a simplified floor plan, white walls and more items for fashion-conscious adults.

What was Disney up to?

As it turns out, the Disney Store here was a prototype, and the company has been monitoring sales and consumer feedback as it prepares to revamp its 340-store chain." (visit link)
Type of publication: Internet Only

When was the article reported?: 09/26/2017

Publication: CNBC

Article Url: [Web Link]

Is Registration Required?: no

How widespread was the article reported?: national

News Category: Business/Finance

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