Bovril
Posted by: 
samyurai
N 52° 37.594 W 001° 09.065
30U E 625143 N 5832334
Prominent ghost sign featuring the famous beef extract.
Waymark Code: WM9CWX
Location: United Kingdom
Date Posted: 08/02/2010
Views: 4
This sign likely dates from the 1950s.
From Wikipedia:
Bovril is the trademarked name of a thick, salty meat extract, developed in the 1870s by John Lawson Johnston and sold in a distinctive, bulbous jar. It is made in Burton upon Trent, Staffordshire, and distributed by Unilever UK.
Bovril can be made into a drink by diluting with hot water, or less commonly with milk.It can also be used as a flavouring for soups, stews or porridge, or spread on bread, especially toast, rather like Marmite.
The first part of the product's name comes from Latin bos (genitive bovis) meaning "ox" or "cow". Johnston took the -vril suffix from Bulwer-Lytton's then-popular 1870 "lost race" novel The Coming Race, whose plot revolves around a powerful energy fluid named "Vril".
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