Michelin Tyre Co. -- 81 Fulham Road, Chelsea, London, UK
Posted by: Groundspeak Premium Member Benchmark Blasterz
N 51° 29.600 W 000° 10.132
30U E 696527 N 5708488
Quick Description: The terrifying Michelin Man in these stained glass windows will haunt our nightmares.
Location: London, United Kingdom
Date Posted: 10/22/2016 2:24:10 PM
Waymark Code: WMTAC0
Published By: Groundspeak Premium Member Norfolk12
Views: 2

Long Description:
In the US, we are used to a friendly smiling Michelin Man in the commercials that want to keep us safe on the road.

The 1905 iteration of the Michelin Man in the Michelin Tyre Company building looks more like something from a horror movie!

The large stained glass windows in this Grade II-listed building were installed in 1905 when the building was built, and are a kepo part of its architectural value.

But they're still creepy (to us).

Today the building is now a landmark restaurant in the posh Chelsea area of London: (visit link)

"The building
Michelin House, commissioned by the Michelin Tyre Company Ltd as their first permanent British headquarters in 1909, has been a favourite London landmark for many years.

Its exuberant stylistic individualism has been variously described as an example of Art Nouveau, proto-Art-Deco, Secessionist Functionalism and geometrical Classicism. It has even been described as 'the most completely French of any Edwardian building in London'! Designed by an employee of the company, probably under the guidance of Edouard and Andre Michelin, it owes more to the imagination, vivacity and outrageously irreverent flair for public relations of these two men than to any notion of the architectural taste of its time.

In 1985 Michelin moved out of the building and in June of that year it was bought by Sir Terence Conran and Paul Hamlyn. Planning permission for a Restaurant, bar, major retail store and additional office space was obtained and a programme of extensive restoration of the building and reinstatement of many of its most prominent original features was begun. It is against the background of the history of the Michelin Building, seen in the context of the early days of motoring and the character then of the Michelin Company, that the most recent extensions and developments of the building should be seen. Conran Design Group were responsible for the interiors of the new restaurant and bar on the ground and first floors, and for the retail area. In all three spaces, they opted to retain aspects relating to the history of the building whilst introducing new themes appropriate to its change of use.

Both the Oyster Bar and the Restaurant refer directly to the building's association with tyres and, in particular, to Bibendum, the Michelin man. Both are named after him and take advantage of every opportunity to reflect his corpulent profile. Both the Restaurant and the Oyster Bar continue to retain strong French overtones, with a clear emphasis on quality and style. The new Michelin Building is now every bit as concerned with modernity, efficiency, quality and style today as it was when it first opened in 1911, nearly a century ago.

ARCHITECTURAL DETAIL

The building is a tribute to the famous Michelin Man with compelling references woven into the fabric of the floors, walls and windows of the Restaurant, Oyster Bar and Café."
Type of building where window is located: Private Property

Address:
81 Fulham Rd
Chelsea, London UK


Admission Charge: 0.00 (listed in local currency)

Days of Operation: Mon-Sunday

Hours of Operation: From: 11:00 AM To: 11:00 PM

Visit Instructions:
Please include additional photos of the window or windows at this location. Provide additional information regarding the window/s if you are able.
Search for...
Geocaching.com Google Map
Google Maps
MapQuest
Bing Maps
Nearest Waymarks
Nearest Stained Glass Windows
Nearest Geocaches
Nearest Benchmarks
Create a scavenger hunt using this waymark as the center point
Recent Visits/Logs:
Date Logged Log User Rating  
Master Mariner visited Michelin Tyre Co. -- 81 Fulham Road, Chelsea, London, UK 10/24/2016 Master Mariner visited it
Benchmark Blasterz visited Michelin Tyre Co. -- 81 Fulham Road, Chelsea, London, UK 7/25/2016 Benchmark Blasterz visited it

View all visits/logs