Directly across Highway 155 from the
Grand Coulee Dam Visitor Centre, this sign advertises the Columbia River Inn, which is immediately behind the sign to the north.
With neon above spelling out "Columbia River Inn", below is an LED panel which switches among highlighting features of the inn and time and temperature. It was so bright the morning we stopped by the sign that we couldn't tell whether the neon was on or off. The sign is mounted atop a tall rectangular stone faced column.
The visitor centre is the round building on the left in the photo below.