By using this site, you agree to its use of cookies as provided in our policy.

Caleb Bradham, Marker C-60
Posted by: Groundspeak Regular Member showbizkid
N 35° 06.406 W 077° 02.389
18S E 314092 N 3886786
Quick Description: Caleb Bradham was a New Bern Pharmacist who created the drink that became Pepsi-Cola. This marker is at the building where Bradham's Pharmacy was located and where Pepsi-Cola was invented.
Location: North Carolina, United States
Date Posted: 6/30/2006 8:39:26 AM
Waymark Code: WMG0F
Published By: Groundspeak Regular Member GeoGordie
Views: 86

Long Description:

The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola.

His creation, a unique mixture of kola nut extract, vanilla and rare oils, became so popular his customers named it "Brad's Drink." Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink. People responded, and sales of Pepsi-Cola started to grow, convincing him that he should form a company to market the new beverage.

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere.

The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating, Invigorating, Aids Digestion." He also began awarding franchises to bottle Pepsi to independent investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states.

Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales with the slogan, "Drink Pepsi-Cola. It will satisfy you." Then came World War I, and the cost of doing business increased drastically. Sugar prices see-sawed between record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business gambles just to survive, until finally, after three exhausting years, his luck ran out and he was bankrupted. By 1921, only two plants remained open.

The assets of Pepsi-Cola were sold for $25,00 to Loft Incorporated, a large chain of candy stores and soda fountains along the eastern seaboard. The company would have five different owners and 15 unprofitable years ahead of it, but then Pepsi-Cola was once again a thriving national brand.

Bradham returned to operating his New Bern Pharmacy after selling the company. The pharmacy is now a Pepsi-Cola shrine and sells Pepsi merchandise of all kinds.

To record your own visit to this waymark, take and post your own photo of the waymark with your log. Logs must contain an original photo as proof of your visit, please.

Marker Name: Caleb Bradham

Marker Type: City

Related Web Link: [Web Link]

Required Waymark Photo: yes

Local North Carolina markers without State Number Designation: Not listed

Visit Instructions:

Photos of your visit to the marker are required, but PLEASE, no old vacation photos taken just because it was there!

Comments about your visit, interesting nearby areas and any significant information you may have on this waymark are encouraged.

Most of all, enjoy the History that North Carolina has to offer! From the Mountains to the Ocean .. it's all here!

Search for... Google Map
Google Maps
Bing Maps Maps
Nearest Waymarks
Nearest North Carolina Historical Markers
Nearest Geocaches
Nearest Benchmarks
Nearest Hotels
Create a scavenger hunt using this waymark as the center point
Recent Visits/Logs:
Date Logged Log User Rating  
Castor007 visited Caleb Bradham, Marker C-60 7/13/2019 Castor007 visited it
BuckeyeFinnigan visited Caleb Bradham, Marker C-60 6/3/2017 BuckeyeFinnigan visited it
DukeRoom visited Caleb Bradham, Marker C-60 8/25/2013 DukeRoom visited it
FRESH AIR53 visited Caleb Bradham, Marker C-60 7/30/2013 FRESH AIR53 visited it
junglehair visited Caleb Bradham, Marker C-60 3/13/2013 junglehair visited it
LJParr visited Caleb Bradham, Marker C-60 8/7/2010 LJParr visited it
Countrydragon visited Caleb Bradham, Marker C-60 1/10/2010 Countrydragon visited it
Frank n Beck visited Caleb Bradham, Marker C-60 11/9/2008 Frank n Beck visited it
GA Cacher visited Caleb Bradham, Marker C-60 7/22/2008 GA Cacher visited it
showbizkid visited Caleb Bradham, Marker C-60 6/24/2006 showbizkid visited it

View all visits/logs