McDonald's - Augustine Dr Restaurant - Santa Clara, CA
Posted by: 
saopaulo1
N 37° 22.913 W 121° 58.737
10S E 590393 N 4137726
The Golden Arches fly over this restaurant on Augustine Drive in Santa Clara, CA.
Waymark Code: WM748W
Location: California, United States
Date Posted: 08/30/2009
Views: 27
"The Golden Arches are the famous symbol of McDonald's, the global fast-food hamburger chain. Originally real arches that were part of the restaurant design, they were incorporated into the chain's logo in 1962.
The arches were introduced in 1953, when Dick and Mac McDonald were building a new outlet in Phoenix, Arizona. Architect Stanley Meston designed a walk-up hamburger stand with red and white tiles and a distinctive sloped roof, but Dick McDonald, wanting more visual appeal, sketched a pair of stylized yellow arches, one at each side. Mestson accepted other changes but rejected the arches; in the end, sign-maker George Dexter was hired to construct the arches. When viewed from an angle, the design was reminiscent of the letter M. A sign out front incorporated yet a third yellow arch along with the chain's signature character, a chef named Speedee.
In 1962, seeking to upgrade its image, the company sought a new logo. Fred Turner sketched a stylized "V", but the company's head of engineering and design, Jim Schindler, extended the "V" into an "M" resembling a McDonald's store viewed from an angle, with a red isosceles trapezoid "roof" serving as background for lettering.[1]
They have also been seen more broadly as a symbol of capitalism or globalization, since they are one of the more prominent American corporations that have become global in their reach (along with Coca-Cola and Nike)." (
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