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Clabber Girl Baking Powder - Terre Haute, IN
Posted by: Groundspeak Premium Member vhasler
N 39° 28.981 W 087° 18.896
16S E 472915 N 4370427
Quick Description: Built in the 1930's as part of a nationwide sales campaign, this billboard on US40 east of Terre Haute is a landmark. And it is about five minutes to the downtown on US40/Wabash Avenue.
Location: Indiana, United States
Date Posted: 2/23/2009 5:09:45 PM
Waymark Code: WM5X7E
Published By: Groundspeak Regular Member Team Farkle 7
Views: 13

Long Description:
Hulman & Company began in Terre Haute, Indiana in early 1850. Starting as a wholesale grocery store, the company expanded and developed the Clabber brand baking powder by 1899. Clabber, a word for sour milk, was used (alternately vinegar) in baking to activate the baking soda. Baking powder combined the axtra ingredients to allow the cook to skip that step. Tony Hulman lead a masterful nationwide sales campaign which made Clabber Girl Baking Powder a household name. This landmark sign has greeted folks coming to Terre Haute on US40 from the east since the 1930's. For more information see also this Brandland website given below.
Americana: Other

Significant Interest: Road Sign

Web Address: [Web Link]

Milestone / Marker: Not listed

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Recent Visits/Logs:
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speedycah visited Clabber Girl Baking Powder - Terre Haute, IN 9/9/2013 speedycah visited it
ras2739 visited Clabber Girl Baking Powder - Terre Haute, IN 11/5/2012 ras2739 visited it

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