One Times Square - New York, NY
Posted by: 
neoc1
N 40° 45.387 W 073° 59.206
18T E 585527 N 4512215
he One Times Square is located at 1475 Broadway between W. 42nd St, and 7th Avenue and in Manhattan.
Waymark Code: WM1246K
Location: New York, United States
Date Posted: 02/23/2020
Views: 5
One Times Square was once the home of the New York Times. It is a 25-story, 363-foot-high (111 m) building, designed by Cyrus L. W. Eidlitz, and built in 1904. What makes this address so interesting is that, although the building is sited on perhaps the most expensive real estate in New York City and is one of the most photographed locations in the world, the building is mostly vacant. The New York Times moved its corporate headquarters to 229 West 43rd Street in 1913 and remained there until 2007 but still maintained ownership of the building.
In 1995, it was sold to Lehman Brothers, the now defunct financial services firm, for $27.5 million. When Lehman Brothers went bankrupt in 2007 the building became mostly unoccupied and remains so today. Since the building is covered with billboards in a very highly visible area, it was decided to rely on advertising income for revenue.
One Time Square is the site of the famous New Year's Day ball drop which is televised worldwide. One Times Square is considered one of the most valuable advertising locations in the world, due to the large amount of revenue generated by its signage. It generates over $7 million dollars a year in revenue at a 300% profit margin.
Price of Admission: 0.00 (listed in local currency)
Roadside Attractions Website: [Web Link]
Location Website: [Web Link]
Weekday Hours: Not listed
Weekend Hours: Not listed
|
Visit Instructions:
When posting a new log for a waymark, please include a picture if there isn't one included on the original posting. Add your thoughts about the roadside attraction and let everyone know if it is worth while stopping to see.