Sigel's Fine Wines & Great Spirits Neon Sign - Dallas, TX
N 32° 51.297 W 096° 46.167
14S E 708730 N 3637411
A beautiful animated neon sign advertises Sigel's Fine Wines & Great Spirits at 5757 Greenville Ave, Dallas, TX. It's been working for the company since the 1950s.
Waymark Code: WM11TZ6
Location: Texas, United States
Date Posted: 12/19/2019
Views: 1
Sigel's has been in operation since 1905, and they have an excellent selection of beer, wine, spirits, and other things you need to have a responsible and enjoyable event. The only cost associated with Sigel's is if you purchase something inside; otherwise, you may visit this beautiful sign any time you like, although the store is open Monday through Saturday, 10 AM to 9 PM.
Roadside Peek (see below) lists this sign in their collection of beautiful neon signs throughout Texas, but their information is ten years out of date. They note that this sign had been a Dallas institution for fifty years, with the sign's removal and relocation to their Addison store in 2009. The pendulum has since swung back, and the sign returned to Dallas in 2017.
The sign has "Googie architecture" all over it, with a compressed orange box with "Sigels Liquor" on a green post. The letters in "Sigels" have a comic book feel about them. There is a starburst at the top, and an orange rectangle with "Beer" inside. A yellow arrow points to the west on both sides, so the sign is slightly different if you're viewing it from the south or the north.
It's an impressive sign, to be sure, but you don't get the whole experience until you see it at night. Those bubbles will flash red, white, and green, giving the idea of downward motion, and you'll see "Sigels" illuminated in blue. "Liquor" and "Beer" remain constant in yellow, while the arrow is animated in red and yellow. There are also a few non-neon lights on that starburst at the top. I have a video here for those who can't make it to Dallas.
A sign with non-conforming spelling is mounted on the post, providing some history:
This Non-Conforming Sign designed by Marvin Sigel was built in the early 1950's. It was moved from Dallas, Tx. at Lovers Ln. to Greenville Avenue. It was refurbished to Code and installed here in January of 2017. Sign refurbished and installed by Starlight Sign of Denton, Tx.