I amsterdam - Rijksmuseum Amsterdam, NH, NL
Posted by: 
kaschper69
N 52° 21.548 E 004° 53.044
31U E 628298 N 5802653
A welcome, a slogan, a sign of integration, a tangible symbol - I amsterdam is the new, trendy buzzword of Amsterdam and its inhabitants behind the rijksmuseum in Amsterdam.
Waymark Code: WMXGB2
Location: Noord-Holland, Netherlands
Date Posted: 01/09/2018
Views: 18
"Located at the back of the Rijksmuseum on Museumplein, the large I amsterdam slogan quickly became a city icon and a much sought-after photo opportunity. Visitors photograph themselves, in, around and on top of the slogan, and it always manages to inspire the novice photographer.
At more than two metres tall, the slogan measures over 23.5 metres wide. A second set of letters is at Amsterdam Airport Schiphol to welcome visitors to the city and a third set of letters playfully changes location around the city, making appearances at fashion shows, fairs, festivals and other major events. And finally, a scaled-down set of letters can also be found in the courtyard of the Amsterdam Museum.
It's also the city's welcoming cheer. After all, Amsterdam is a city whose locals have been greeting travellers for centuries, and they don't mind sharing a sentiment they themselves hold so dear - that Amsterdam is for everyone.
'I amsterdam' began as the marketing campaign for the Amsterdam Area and its business and promotional organisations, but quickly took on a life of its own, becoming a collective catch phrase for the city's residents, regardless of who they are or where they come from."
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