Burger King - de la place Jean Jaurès de Tours - Centre, France
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Tromel
N 47° 23.332 E 000° 41.327
31T E 325571 N 5250968
[FR] Ouvert depuis juillet 2017 le Burger King du centre ville de Tours. [EN] Open since July 2017 the Burger King of the city center of Tours.
Waymark Code: WMWEC4
Location: Centre-Val-de-Loire, France
Date Posted: 08/23/2017
Views: 10
[FR] En 1997, Burger King décide de quitter la France, en cause la faible rentabilité ne permettant pas d'être compétitif et de faire face à la concurrence de McDonald's et de Quick. De retour en France, il ouvre un restaurant au sein de l' Aéroport Marseille Provence, le 22 décembre 2012.
Le 26 novembre 2013, une joint-venture est formée avec le groupe Olivier Bertrand dans le but d'ouvrir entre 350 et 400 restaurants en France à moyen terme, afin de viser 20 % du marché du hamburger. Le 19 mars 2014 le Groupe Bertrand annonce l'ouverture de 25 restaurants en France pour l'année 2014.
Le vaisseau amiral de la marque en France a ouvert ses portes le 18 octobre 2014 à Paris Alésia sur 1200 m².
[EN] In 2014, Burger King announced plans for a major assault on the French fast food business, 15 years after its first attempt to gain a foothold here ended in failure.
It announced plans to open between 350 and 400 restaurants in the next decade.
Oliver Bertrand, chairman of the Bertrand Group which has agreed a joint venture with the American restaurant chain said: “We have a craze in the market, with strong demand from investors, franchisees and consumers.”
He said the expansion into France would create up to 1,200 jobs, with Burger King venues set to open in city centres and on the outskirts of large cities.
The first raft of new Burger King franchises are set to open in Bordeaux, Lyon, Toulouse, Nantes, Lille, Brest, Le Mans and Troyes.
Mr Bertrand said that Burger King was hoping for a 20% share of the hugely popular burger market in France.
According to figures released earlier this year, McDonald’s and Quick, sold 655 million burgers between them in France in 2013.
Poor profits prompted Burger King to close its 39 restaurants in France in 1997. The chain was absent from the country until December 2013, when it opened a new restaurant in Gare Saint-Lazare.
Thanks to Sara et Gege
Drive thru window: no
Children's play area: no
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Visit Instructions:
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