A small craft brewery, Arrowhead will never compete with Molson's or Labatts, or even Columbia Brewery, a couple of hundred kliks down the road, but then, they never intended to. Their modus operandi is to brew comparatively small quantities of additive free beer using pure mountain spring water.
They brew three to five seasonal varieties, as well as three to five seasonal varieties. Seasonally, they have some rather unusual brews such as Berries of the Night, a Raspberry Wheat Ale; Blonde Bombshell, a Blonde Ale; Lady Luck, a Belgian style beer brewed with coriander, orange peel and wild yeast; Black Jack, a Dry Irish Stout; Kick Ass Coffee Cream Ale, a Dark Cream Ale brewed with Kick Ass coffee beans; I've Been Thinking About Getting the Band Back Together, an India Session Ale; Night Train, an Imperial Black Ale and more. These guys are either beer artisans or just plain weird. The jury is still out.
When it comes to promotion of their new brewer, though, these guys seem pretty savvy. See the article below for details of their first big promotional campaign.
New brewery's search is on
for 100 Honeys
by Steve Jessel - Invermere Valley Echo
posted Aug 1, 2012 at 12:00 AM
The lovely ladies of the Columbia Valley will soon have their opportunity to shine as the Arrowhead Brewing Company is putting a call out to any woman over the age of 19 to join them for their 100 Honeys photo shoot.
“It’s really just about a bunch of girls getting together and having fun,” explained Arrowhead Brewing Company co-owner Leanne Tegart. “It’s clever marketing for the brewery of course, but I think it’s just going to be a really good time.”
The idea behind 100 Honeys is something that Leanne and husband Shawn Tegart have talked about for a few years, but were never sure how to pull off. On Saturday, August 11, the couple are asking any and all interested Columbia Valley women over the age of 19 to attend a photo shoot at their property dressed in their best pin-up or rockabilly style. Once all the ladies have arrived, a professional photographer will snap a group portrait in front of some classic cars on the Tegarts' property and the resulting photograph will be the featured label of their planned honey ale for next summer and the name of the beer will reflect the final turnout. If 151 women show up, the beer will be called 151 Honeys, hence the final number of women will make up the numerical aspect of the name.
Read on at the Invermere Valley Echo