Dairy Queen - Nelson, British Columbia
Posted by: Groundspeak Premium Member T0SHEA
N 49° 30.333 W 117° 16.757
11U E 479780 N 5483695
This classic 1950s Dairy Queen is located at 724 Nelson Avenue. It is at the corner of Kokanee Avenue. This little old DQ is the centrepiece for a Lucky 7 beside Lakeside Park.
Waymark Code: WMVC69
Location: British Columbia, Canada
Date Posted: 03/30/2017
Published By:Groundspeak Premium Member veritas vita
Views: 0

This classic Dairy Queen was closed for the season the first time we passed by, but we caught it open on our second try.

This Dairy Queen is just one of a few that still remain from the 1950s in Canada. We are always pleased that it is still there when we visit Nelson.

The site for this DQ may well have been carefully researched as it happened to be situated beside the toll booths for BOB, the Big Orange Bridge, which opened in the 1950s.

Their motto was at the time: "Jump out, run over and get an ice cream cone while waiting in line." The toll booths are long gone, but this DQ lives on. The opening of the bridge would have ensured a great increase in traffic past this Dairy Queen location.

Description
The Dairy Queen is a roadside ice cream outlet built as a one storey, compact building, including signage, and located on the southeast corner of Nelson Avenue at Kokanee Street in the Fairview neighbourhood of Nelson, B.C.

Value
The Dairy Queen site is important for its aesthetic values seen in its building design, and for its historical and cultural values related to the development of the modern city of Nelson.

The Dairy Queen site is important historically for its prime location in Fairview adjacent to the original toll booths for the Nelson West Arm bridge. The bridge was completed in 1957, just prior to the construction of the Dairy Queen, and replaced the old ferry service to Nelson’s North Shore.

The Dairy Queen is an example of services and facilities that took advantage of the expansion of automobile use in Nelson, and the increased volume of traffic that occurred with the bridge construction and the city’s suburban growth to the north and east. The Dairy Queen is one of a number of modern buildings of the early 1960s, that changed the character of the city blocks leading up to the bridge.

The Dairy Queen building is highly valued in the community as a rare surviving example of the fastfood chain’s standard drive-in building design from the early 1960s. It is representative of simple, small franchise outlets that provided consistent imagery for each fast food industry brand across North America in the late 1950s and early 1960s.

The Dairy Queen and its asphalt-paved site is important as a post-WWII extension of the suburban pattern of development of Nelson’s Fairview suburb, and as an indication of the city’s entry into a modern era seen in the development of automobile-oriented tourism, recreation, and daily life in the 1950s and afterwards.

The building is valued for its deployment of materials relatively new for their time: plate glass, concrete masonry units, tar-and-gravel shallow slope roofing, fluorescent lighting strips and large fluorescent-lit sign boxes.
From the City of Nelson's 2011 Heritage Register
Department Number, Category Name, and Waymark Code:
2-Buildings • Googie Architecture • Dairy Queen • WMNH4H 3-Business • Dairy Queen Restaurants • Dairy Queen • WMHHEN 4-Culture • Figurative Public Sculpture • The Secret • WMHGYR 6-History • British Columbia Heritage Markers • Dairy Queen • WMHHEE 8-Monuments • Dedicated Benches • Dorothy and George Frocklage Bench • WMH7MW 9-Nature • Outdoor Interactive Science Displays • Walk in Silence • WMV04D 11-Recreation • Tennis Facilities • Rotary Lakeside Park Tennis Courts • WMHH3N


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