Iszards - Elmira, NY - Ghost Signs on Waymarking.com

(visit link)
"Iszard opened his new building in November 1924 at 150 N. Main St. Within six years, the Mark Twain Hotel opened next door, bringing a steady stream of out of-town travelers to shop at Elmira’s biggest department store. Back in 1939, Iszard's advertised that it was “air cooled” from 60 feet under the sidewalk on North Main Street. Apparently “under Iszard's is a large quantity of water on a bed of round, smooth rocks.” They guessed it was an underground spring, as the water temperature was measured at a steady 52 degree. No matter what time of year the temperature was always 52 degrees...Iszard’s was a four-generation store with branches in the Arnot Mall and on the Commons in Ithaca. Iszard’s closed its Elmira stores in 1988."

Recent Visits/Logs:

There are no logs for this waymark yet.