Cannatta's Supermarket along the OST (now LA 182) has been satisfying locals and tourists with fresh groceries and hand-made King Cakes since 1939.
This market is a landmark along the OST as it passed though Morgan City on the way to New Orleans. Locals and travelers along the OST stopped here for a cold drink and fresh lunch/groceries for the road.
The old route of the OST follows LA 182, which was redesiognatwd a state highway after the OST/US 90 was realigned and upgraded slightly to the west. At Cannata's, the old and new segments of the US 90 rejoin into the US 90 Business route.
From the Houma Newspaper: (
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"Grocery-store chain founder got his start on the family farm
By BILL ELLZEY
For The Courier
Published: Friday, January 20, 2006 at 6:01 a.m.
Last Modified: Friday, January 20, 2006 at 6:50 p.m.
HOUMA -- Vincent Cannata Sr., the man whose fledgling 1939 New Orleans grocery grew into a quartet of modern Morgan City and Houma Cannata’s Supermarkets, died Wednesday following a brief illness. He was 91.
"He started work at age 12, at his family’s corner grocery in the Carollton area of New Orleans," said his son Vince Cannata Jr., president of Cannata Companies.
Vincent Cannata Sr. is best remembered for his big stores in Morgan City and later in Houma, but he got his start in New Orleans as a boy.
Born in 1914 to Italian immigrant parents, Vincent Cannata milked cows at his family’s small dairy farm and delivered fresh milk door to door.
Soon, his son said, Cannata expanded his product line, delivering "everything from bread, to fruits and vegetables" to homes and community markets.
Vincent eventually took his salesmanship on the road, getting his own delivery truck and "working" the New Orleans French Market. His boyhood in the business had turned him into an excellent buyer of fresh fruits and vegetables.
"He began to move loads of product, and people began to notice his expertise," Vince said of his father. Cannata’s delivery routes branched out. He sold fruit and vegetable products as far away as Morgan City.
There were satisfied customers wherever he stopped his truck.
Somewhere in his busy schedule Cannata found time for a pastime, amateur boxing, attaining enough skill to participate in a series of tournaments aimed at finding a local opponent for the renowned Joe Louis.
One of Cannata’s early New Orleans produce routes took him to the corner market and butcher shop run by the parents of Fannie Canale. A romance blossomed.
In 1939, the year they were married, Vincent and Fannie together opened a fruit stand on Second Street in Morgan City. They moved from New Orleans, but Cannata still called at the French Market.
"I’m told Dad would run back and forth to the market daily," Vince recalls. "He would call mom with what looked great, and if it was something extra special or peak of the season, Mom would get on the phone and have it sold before he got home." Local Morgan City families began to rely on the Cannatas for fresh product from the market, fresh meat and grocery staples.
As business in Morgan City prospered, the Cannatas established their first modern supermarket there, pioneers, Vince explains, in the large format, self-service layout of groceries, meat and produce. The store came to have a pharmacy.
In 1972, Cannata opened his first Houma store, with a full bakery and deli, on West Park Avenue. A major expansion in 1989 more than doubled its size. In that building today, the company Vincent Cannata started operates a "superstore" complete with in-store restaurant, catering service, flower shop, wine and liquor store and delivery service.
Until his death, Vincent Cannata remained an advisor to his children, a brother-and-sister team, Joni and Vince Cannata, who now operate the company’s four stores, in Houma and Morgan City."