They have built a combination
Trek Station and tourist information centre in their town to attract any trekkies who may pass by and to inform non-trekkies who may not know everything there is to know about Star Trek. Within the Trek Station are myriad souvenirs signed by members of the Star Trek Family. Apparently, at one time or another all of the members of the cast of the original series have visited this Trek Station and have left their marks behind. This is one of the few tourist information centres one will encounter that is, itself, a tourist attraction.
In front of the the Trek Station the town has very respectfully placed a monument, a tribute to Star Trek's creator, Gene Roddenberry. Had there not been a Gene Roddenberry, there would not have been a Star Trek, and trekkies the world over would have been spiritually the poorer for it.
A half block south of the Trek Station the town has also erected a scale model of the Starship Enterprise. Taken together, the Starship Enterprise model and the Trek Station form
THE tourist draw for the town of Vulcan.