The primary feature of this building is the projecting semi-circular balcony with paired steel posts. The colour scheme adds to a nautical feel and allusion to a ship’s bow. This style of Art Deco arises from the romance of international travel and the giant luxury ships that travelled between Europe and the Americas, the most famous of which were the P & O Liners. The sleek curves, the funnels and streamline bows were emulated in architecture and designed to stand out and appeal to dynamic commercial organisations.
The above description was obtained from the Moree Heritage and Art Deco Guided Walk found here: (
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The building belongs to the Assef Family who had it built in 1940. The Assef's arrived in Australia in 1923 from Lebanon & purchased a building in Moree in 1938 before having the present store built as the Second World War raged. A clothing business that still trades under the family name to this day.
The Assef's family history can be found here: (
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