Vintage Coca-Cola Ghost Sign - I.O.O.F. Lodge No. 135 Building - Susanville, CA
N 40° 25.141 W 120° 39.689
10T E 698398 N 4476891
This vintage Coca-Cola ghost sign is located on the north (back) side of the I.O.O.F. Lodge No. 135 Building, currently home to Susanville Real Estate.
Waymark Code: WMNV3J
Location: California, United States
Date Posted: 05/04/2015
Views: 2
A really nice vintage Coca-Cola ghost sign was spotted while taking pictures of the nearby Post Office building. There is also a ghost sign of the I.O.O.F. symbol located above the Coca-Coca sign. You can barely make out the saying and it reads:
You trust its quality
After doing some research online I determined that this slogan started use in advertising in 1954 as a slight change from its previous slogan which read You taste its quality, starting in 1951.
It's great to be able to narrow down the age of this ghost sign to a slogan!