Oxo Tower - South Bank (London)
N 51° 30.501 W 000° 06.496
30U E 700667 N 5710322
Originally power station, later iconic Art-Deco cold store of Liebig Extract of Meat Company and nowadays great example of conversion of industrial architecture - it is Oxo Tower in South Bank cultural area in London...
Waymark Code: WMMRY3
Location: London, United Kingdom
Date Posted: 10/31/2014
Views: 5
Originally power station, later iconic Art-Deco cold store of Liebig Extract of Meat Company and nowadays great example of conversion of industrial architecture - it is Oxo Tower in South Bank cultural area in London.
This magnificent building, originally constructed as a power station for the Post Office, was built at the end of the 19th century. It was subsequently acquired by the Liebig Extract of Meat Company, manufacturers of Oxo beef stock cubes, for conversion into a cold store. The building was largely rebuilt to an Art-Deco design by company architect Albert Moore between 1928 and 1929. Much of the original power station was demolished, but the river facing facade was retained and extended. Liebig wanted to include a tower featuring illuminated signs advertising the name of their product. When permission for the advertisements was refused, the tower was built with four sets of three vertically-aligned windows, each of which "coincidentally" happened to be in the shapes of a circle, a cross and a circle. Liebig and the building were eventually purchased by the Vestey Group.
In the late 1970s and into the 1980s there were several proposals to demolish the building and develop it and the adjacent Coin Street site, but these were met with strong local opposition and two planning inquiries were held. Although permission for redevelopment was granted, the support of the Greater London Council (GLC) finally resulted in the tower and adjoining land being sold to the GLC in 1984 for £2.7m—who sold the entire 13-acre (5.3 ha) site to the non-profit Coin Street Community Builders for just £750,000.
In the 1990s the tower was refurbished to a design by Lifschutz Davidson to include housing, a restaurant, shops and exhibition space. The tower won the Royal Fine Art Commission / BSkyB Building of the Year Award for Urban Regeneration in 1997, the RIBA Award for Architecture also in 1997, the Brick Development Association Award 1997, Civic Trust Award 1998 and The Waterfront Center USA Honor Award 2000.
[excerpted from wiki]