It is considered the Broadway of Madrid. That is because it is named Broadway in Spanish. "The lively street is one of the city's most important shopping areas, with a large number of hotels and large movie theaters; it is also noted for the grand architecture prevalent among many of its buildings. Now, most of the theaters are being replaced by shopping malls. It is considered a showcase of early 20th-century architecture, with patterns ranging from Vienna Secession style, Plateresque, Neo-Mudéjar, Art Deco and others."
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