Pegasus, the winged horse, and the waves symbolise travel over water, illustrating the role of the Merchant Adventurers who traded overseas. The white roses represent Yorkshire, and the lion is a national emblem for England. The Knight’s helmet and the shield were a customary part of the design of coats of arms.
The French motto on the coat of arms, ‘Dieu nous donne bonne aventure’ means ‘God give us good fortune’ – which the merchants wanted both spiritually and financially.