Superdawg drive-in - "GO BEARS!" - Chicago, IL
Posted by: DougK
N 41° 59.801 W 087° 47.221
16T E 434817 N 4649707
Quick Description: The iconic hot dog figures on the rooftop of the Superdawg are known as Maurie and Flaurie, named after the owners. Zippy recognized them immediately, but thought they were from another nebula. The hot dogs told Zippy to bite them!
Location: Illinois, United States
Date Posted: 8/17/2012 10:03:10 AM
Waymark Code: WMF3JR
The Superdawg drive-in
has always operated with one goal: "always to serve you in a manner that will make you want to return – and bring your friends, and new generations, with you".
The iconic hot dog figures on the rooftop of the Superdawg are known as Maurie and Flaurie, named after the owners. Zippy recognized them immediately, but thought they were from another nebula. The hot dogs told Zippy to bite them!
From the history webpage of the Superdawg drive-in:
In May of 1948, Superdawg® was established at the corner of Milwaukee, Devon and Nagle in Chicago. Superdawg® continues to be family owned and operated in the same location today.
Maurie Berman, a recently returned G.I. from World War II, married his high school sweetheart Florence (Flaurie), in August of 1947. Maurie was attending Northwestern University, studying to be a CPA, while recent Northwestern grad Flaurie was teaching in the Chicago Public Schools. With their "school-year" schedules, the newlyweds wanted to open a business that they could operate during the summer months. Many other returning G.I.'s were opening roadside hot dog carts and Maurie and Flaurie decided to open their own roadside hot dog stand, one that would be as unique and distinctive as they were.
Maurie designed an architecturally distinct, 20' x 12' building topped with two 12 foot hot dog icons to beckon hungry passersby with their winking and blinking eyes. Maurie and Flaurie then created a proprietary, secret recipe to set themselves apart from the other hot dog stands popping up around the city. With a distinctive look and delicious recipe, they were almost ready to open. All they needed was a name. Inspired by the superheroes featured in the newly-created, popular comics of the '40's, Maurie and Flaurie named their signature product and restaurant. It was not a wiener — not a frankfurter — not a red hot — but their own exclusive SUPERDAWG™.
In 1999, Superdawg® underwent a makeover while retaining the original building and spirit. The classic '40's drive-in was updated with the addition of neon-studded canopies across the parking lot, a crisp new speaker system and a cozy, indoor dining room. The original rooftop figures were refurbished so that they can continue to serve as a Chicago landmark for years to come.
The Superdawg can be seen in Google Street View.
Please provide additional photos of the location. Add your own Zippyisms
, if you would like, to your visit log.