Superdawg drive-in - "What's His Beef?" - Chicago, IL
Posted by: DougK
N 41° 59.801 W 087° 47.221
16T E 434817 N 4649707
Quick Description: In May of 1948, Superdawg® was established at the corner of Milwaukee, Devon and Nagle in Chicago. Superdawg® continues to be family owned and operated in the same location today. The iconic hot dog figures on the rooftop are Chicago landmarks.
Location: Illinois, United States
Date Posted: 8/17/2012 9:35:23 AM
Waymark Code: WMF3JQ
The Superdawg drive-in
has always operated with one goal: "always to serve you in a manner that will make you want to return – and bring your friends, and new generations, with you".
When Zippy visited Superdawg, he told Claude that he wondered what it would be like to be a superdawg. When Claude mentioned tofu, that angered the all meat dogs on the roof.
From the history webpage of the Superdawg drive-in:
In May of 1948, Superdawg® was established at the corner of Milwaukee, Devon and Nagle in Chicago. Superdawg® continues to be family owned and operated in the same location today.
Maurie Berman, a recently returned G.I. from World War II, married his high school sweetheart Florence (Flaurie), in August of 1947. Maurie was attending Northwestern University, studying to be a CPA, while recent Northwestern grad Flaurie was teaching in the Chicago Public Schools. With their "school-year" schedules, the newlyweds wanted to open a business that they could operate during the summer months. Many other returning G.I.'s were opening roadside hot dog carts and Maurie and Flaurie decided to open their own roadside hot dog stand, one that would be as unique and distinctive as they were.
Maurie designed an architecturally distinct, 20' x 12' building topped with two 12 foot hot dog icons to beckon hungry passersby with their winking and blinking eyes. Maurie and Flaurie then created a proprietary, secret recipe to set themselves apart from the other hot dog stands popping up around the city. With a distinctive look and delicious recipe, they were almost ready to open. All they needed was a name. Inspired by the superheroes featured in the newly-created, popular comics of the '40's, Maurie and Flaurie named their signature product and restaurant. It was not a wiener — not a frankfurter — not a red hot — but their own exclusive SUPERDAWG™.
In 1999, Superdawg® underwent a makeover while retaining the original building and spirit. The classic '40's drive-in was updated with the addition of neon-studded canopies across the parking lot, a crisp new speaker system and a cozy, indoor dining room. The original rooftop figures were refurbished so that they can continue to serve as a Chicago landmark for years to come.
The Superdawg can be seen in Google Street View.
Please provide additional photos of the location. Add your own Zippyisms
, if you would like, to your visit log.