Scrafft's Chocolates Factory - Charlestown MA
Posted by: Groundspeak Regular Member nomadwillie
N 42° 23.029 W 071° 04.339
19T E 329407 N 4694472
Quick Description: Maker of world famous Shrafft's Chocolates. Located at 529 Main St Charlestown MA
Location: Massachusetts, United States
Date Posted: 7/4/2011 4:19:20 AM
Waymark Code: WMBYAF
Published By: Groundspeak Premium Member kbarhow
Views: 5

Long Description:
Schrafft's was a candy and chocolate company based in Sullivan Square, Charlestown, Massachusetts. The famous Schrafft's neon sign is a significant landmark in Boston, although the former factory it sits above, constructed in 1928, is now redeveloped for business accommodation.

Afterward, Schrafft's expanded to form a restaurant chain.

Schrafft's sponsored the 1959 CBS telecast of The Wizard of Oz, the first of the film's annual telecasts (it had been shown once on television in 1956).

In 1968, in an attempt to broaden their customer base, Schrafft's commissioned a 60 second television commercial from pop artist Andy Warhol.

Schrafft's was founded as a candy company by William F. Schrafft in Boston, in 1861. Frank Shattuck took over in 1898, expanding the company to include restaurants. By 1915, they had nine stores in Manhattan, one in Brooklyn, and one in Syracuse, NY as well as the facility in Boston. They had grown to 22 stores in 1923, 42 stores in 1934,[2] and 55 stores in 1968.[3] PET milk purchased Schrafft's in 1967; breaking the ice cream, restaurant, and candy operations into separate companies. The Ice Cream label is the only one which currently survives, having been purchased by the LeSauvage family, owners of several ice cream labels. The New York-New York Hotel and Casino in Las Vegas features a Schrafft's Ice Cream parlor.

Currently the building, Schrafft's Center, is owned by the Flatley Company, and now operates as a commercial property.


Source: (visit link)
Product manufactured here: Chocolates and Candies

Address:
529 Main St
Charlestown, MA


Web Page: [Web Link]

Visit Instructions:
A unique picture of the location would be appreciated. Try to include yourself or your group in the frame if you are not shy. Give your impressions of the location in your log. You can also log a visit by including a photograph of one of the products made by the factory "in situ". You'll have to look it up. Log type should be "write note" in this case. Include a comment as to where you found the product and some other details you noted. Be sure to make it clear that product was made by the factory in question. Your posted image should clearly indicate this. When you post a visit of this type, please send a note to kbarhow to indicate you have completed one of these.
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nomadwillie visited Scrafft's Chocolates Factory - Charlestown MA 5/22/2011 nomadwillie visited it