RTP, Lisboa, Portugal
Posted by: manchanegra
N 38° 45.592 W 009° 07.050
29S E 489791 N 4290136
Quick Description: RTP, is Portugal's public service broadcasting organization.
Location: Lisboa, Portugal
Date Posted: 7/1/2011 7:07:32 AM
Waymark Code: WMBXDH
Rádio e Televisão de Portugal, S.A.,commonly known as RTP, is Portugal's public service broadcasting organization. It operates four terrestrial television channels and three national radio channels, as well as several satellite and cable offerings.
Radiotelevisão Portuguesa's television service was established on 15 December 1955. Experimental broadcasts began in 1956 from the Feira Popular studios in Lisbon. Regular broadcasting, however, did not start until 7 March 1957, by which time coverage had reached approximately 65% of the Portuguese population. RTP was accepted as a full active member of the EBU in 1959. By the mid-1960s, RTP had become available throughout the country. Robert Farnon's "Derby Day" was extensively used as RTP's fanfare to open the programming since the very first day, and over the decades it has become RTP's official anthem.
25 December 1968 saw the opening of a second television channel, RTP2. Two new regional channels were created in 1972, for the Portuguese archipelagos of Madeira (opening on 6 August) and the Azores (10 August), and colour broadcasts began on 7 March 1977.
Before the Carnation Revolution, RTP was essentially a mouthpiece of the regime, and famously opened the newscast of 20 July 1969 - the day of the first moon landing - with a segment showing president Américo Thomaz opening a concrete factory. However, like many other broadcasters, it did broadcast live the landing of the man on the moon during the night.
The first Colour Broadcast was made in 1975, with the live coverage of the first parliamentary elections after the carnation revolution. But, due to the political turmoil and the economical situation of the country, the colour regular broadcast was delayed several times for nearly 5 years. During that time RTP started to purchase some colour equipment and make the occasional colour recording. But the pressure kept going as the black and white equipment was getting old and very hard to repair, so in 1978 and 1979 a massive investiment supported by a foreign loan, gave RTP the opportunity to replace all the B/W to increase the current amount of equipment and to be updated with the most advanced broadcast technologies available at the time. Despite this, only in February 1980, the government finally authorised the regular colour broadcast and 2 weeks after, on the 7th of March RTP started the regular colour broadcast, with more than 70% of the programmes being already in colour. Also, RTP moved its headquarters to a brand new building. The building was originally built to be converted to a hotel, but the ownwer decided to leave it untouched and reached an agreement with RTP for the purchase and converted the interior for office use. RTP moved to more adequate headquarters and sold the building in 2003 and the new owner converted into what is today the VIP Grand Lisboa.
Until 1991, RTP owned its transmitter network, which was transferred to a state-owned enterprise which, through a series of mergers, became part of Portugal Telecom. RTP held the television monopoly until 1992, the year when the private SIC started broadcasting. Over the years, RTP's audience share has constantly reduced in favour of the private channels. 2007 was an exception to this tendency, and RTP1 became the second channel most watched in Portugal, only behind TVI.
Radiotelevisão Portuguesa's first and iconic logotype, depicting an antenna.In 2004, RTP and RDP merged and became part of a larger state-owned holding, named Rádio e Televisão de Portugal, and inaugurated the new headquarters near Parque das Nações, in Lisbon. In the same year, the second channel was rebranded as '2:', promoting itself as the civil society service. Later in March 2007, 2: became 'RTP2' again.
Currently, RTP is celebrating its 50 years of television broadcasting, as well as planning the launch of two new television channels on the future DTT platform. One channel will be devoted to knowledge, and the other will focus on children's programming.
RTP has 16 regional offices spread all over the country, as well as international bureaus in Washington D.C., Brussels, Moscow, Brazil and several other locations.
Avenida Marecgal Gomes da Costa 37
Lisboa, Lisboa Portugal
Website: [Web Link]
Generalist: News, Contests, Sport, Soap Opera, Cartoons
Favorite Show/Personality: 'Quem Quer Ser Milionário: Alta Pressão' with José Carlos Malato
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