Benewah Milk Bottle - Spokane WA
Posted by: 
nomadwillie
N 47° 39.166 W 117° 25.948
11T E 467524 N 5277798
The Benewah Milk Bottle is a landmark in Spokane, Washington. Listed on the National Register of Historic Places, the milk bottle was one of two constructed in the area to accompany a successful dairy operation's stores.
Waymark Code: WMB9J1
Location: Washington, United States
Date Posted: 04/23/2011
Views: 3
The bottle was completed in 1935 and is a classic example of literalism in advertising. The bottle is stuccoed from its base to where it begins to taper to the bottle's neck. The neck and cap are sheet metal over a wooden frame. The entire bottle had an original white paint. It was Paul E. Newport who built the milk bottles. Newport owned the thriving Benewah Dairy Company. Company ads stated the bottles were "designed to build better men and women by making dairy products attractive to boys and girls. No expense will be spared to make these new stores as sturdy as fine, and as good as the products they represent."
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