Long Description:September 28, 2005
Boardwalk faces an end of an era
By THOMAS S. BROWN
Business Writer
DAYTONA BEACH — While lawyers continue to argue about the future
of the Boardwalk, some of its merchants already have shuttered
their businesses, leaving the longtime amusement area half
deserted.
The survivors, however, insist they'll remain for years to come,
no matter how many posh time share towers pop up in their back
yards.
The latest to leave is Steve Petras, who tossed his last dough
at Pizza King earlier this week.
"I'm voluntarily closing," Petras said. "I've been on the
boardwalk 47 years -- I'm the oldest one there. Why shouldn't I
retire?"
The building housing his restaurant at 39 Boardwalk already is
owned by Boardwalk Convention Hotel Partners Ltd., which public
records show paid $525,000 for it.
The Los Angeles partnership wants to fold the land on which the
strip's aging game rooms and stores sit into a redevelopment
project that would stretch from the ocean to Atlantic Avenue. The
heart of the $115 million project, dubbed Boardwalk at Daytona,
would be two 25-story towers containing a total of 500 hotel rooms
and time share units. They would be built on a lot just west of the
Boardwalk and south of the Hilton Oceanfront Resort.
The partnership, headed by William Geary of Carlsberg Management
Co. in Los Angeles, wants to replace the middle and northern
portions of the Boardwalk with new retail space to complement the
proposed towers. However, the project has been stalled more than a
year by a court fight over the city's attempt to exercise its power
of eminent domain to help the developer.
Last month, Circuit Judge John Watson ruled the city could
proceed with a seizure of three holdout property owners on the
Boardwalk, but they appealed Watson's order last week.
Scott Chichon, a lawyer representing the city, said the appeal
may be just a stratagem to prod the city to raise its compensation
offer, but he conceded it may further slow the project.
Geary, reached by telephone at his Los Angeles office, said
Monday he had been hoping to start construction in early 2006. "Now
it looks like it will be the latter part of '06," he said.
Captain Darrell's Oyster Bar and Restaurant, one of the
holdouts, has been closed for some time, nearby arcade operators
said. Members of the Darrell Hunter family, which operated the
eatery, could not be reached for comment.
Other businesses sitting idle in the middle portion of the strip
include the Midway Fun Center and Perky's Pizza, a bungee sling and
a go-cart concession.
Geary said he hopes to clear away the ride equipment within a
few weeks. "We're gradually closing the businesses one by one," he
said.
Last Friday noon, a couple from Great Britain sipped beer with
four other visitors at outdoor tables in front of the Mardi Gras
arcade. Other portions of the Boardwalk were nearly empty.
"It's very nice here, but it's a bit quiet. When do the tourists
come out?" asked Michael Stasiak of Reading, England. "I thought
there would be a lot more kids skateboarding about."
His companion reminded him that signs forbid skateboards and
bicycles on the walkway.
Some Boardwalk stalwarts insist there's still plenty of action
to draw tourists.
"We're not closing and many other businesses will be open
throughout the construction," said Lisa Psaros, owner of Lisa's
Gifts, 41 Boardwalk.
Psaros said neither her business nor the adjoining Joyland
arcade at the north end of the strip have been given eviction
notices by the developer. When the wrecking ball does come, she
said, Geary's group is supposed to give them other space for their
operations.
Others that plan to stay open, Psaros said, are Mardi Gras,
Michael's Beachwear and Graziano's Pizza. "We're going to be here
for eternity," she said.
Mardi Gras, in fact, recently brightened the south end of the
Boardwalk by hanging three giant jester heads above its
entrance.
"We had to replace both the front and back walls because of
hurricane damage," said John McCullough, day manager at the
arcade.
Around the corner on Main Street, Xeno's Candy and Phillip's
T-shirts also plan to stick it out, Psaros said.
Geary confirmed his group will leave Main Street businesses
intact. However, the Beach Beauty Club, a topless bar that leased a
building his partnership owns at 1002 Main St., has closed. "That
building undoubtedly will be torn down," he said.
At the Daytona Beach Pier, jutting off the east end of Main
Street, an extensive restoration project is due to begin in
January, said Bill Chaffin, who manages it for pier operator Gerald
Fincke. That project, originally scheduled to start this year,
involves widening the ramp leading to the pier, doing restoration
work on the pier restaurant, and adding an extension to house a
Ferris wheel and other rides.
A STROLL THROUGH TIME
1938: The Daytona Beach Boardwalk, Bandshell and Coquina Tower were
completed. All projects were done through the Works Progress
Administration, a program established by President Franklin D.
Roosevelt. The program helped people get back to work after the
Great Depression.
1939: Joyland Amusements built. It was the first of the current
buildings housing Boardwalk businesses.
1989: Marriott was completed and welcomed its first customers.
In the same year, an amusement park is disassembled after property
is leased to developers of Sheraton.
1995: Marriott was bought out by Adam's Mark chain.
2000: City Commissioners asked redevelopers to spruce up eight
beach front blocks, including the Boardwalk. They describe area as
being "blighted."
Compiled by News Researcher Tom Rabeno. SOURCE: Historic Daytona
Beach, History of Volusia County Florida, News-Journal
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