Maxwell House Plant - Jacksonville, FL
N 30° 19.506 W 081° 38.941
17R E 437607 N 3354988
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA.
Location: Florida, United States
Date Posted: 2/24/2008 1:49:26 PM
Waymark Code: WM3831
: "Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. and is currently (ca. 2007) second behind Folgers, which is manufactured by Procter & Gamble."
"The coffee was provided to the hotel beginning in 1892 by a local manufacturers, Leon T. Cheek and Joel Owsley Cheek, who developed the blend. In 1901 Cheek and a partner, John Neal, established the Nashville Coffee and Manufacturing Company. The name was changed to Cheek & Neal (later Cheek-Neal) Coffee Company in 1903. In 1928 the assets of Cheek-Neal were purchased by the Postum Company."
"In 1917, Cheek-Neal began using a "Good to the Last Drop" slogan to advertise his Maxwell House Coffee. For several years, the ads made no mention of Theodore Roosevelt as the phrase's originator. By the 1930s, however, the company was running advertisements that claimed that the former President had taken a sip of Maxwell House Coffee on a visit to to Andrew Jackson's estate, The Hermitage, near Nashville on October 21, 1907 and that when served coffee he had proclaimed it to be "Good to the Last Drop." In modern times, Maxwell House has distanced itself from its own original claim stating that the slogan was actually written by Clifford Spiller, former president of General Foods Corporation and did not come from a Roosevelt remark overheard by Cheek-Neal. The phrase remains a registered trademark for the product and appears on its logo. While the veracity of the Roosevelt relation to the phrase has never been historically established in the press of local papers that covered Roosevelt's October 21st visit and one of his coffee drinking episodes, without doubt, the Maxwell House Company, itself, for many years, claimed in its own advertising that the Roosevelt story was true."
"Maxwell House coffee is produced at three U.S. locations: Houston, Texas, Jacksonville, Florida, and San Leandro, California. A fourth plant (actually the oldest of the group), located in Hoboken, New Jersey, was closed in the late 1980s."
According to the Kraft Foods
website: "The original Jacksonville coffee plant was built in 1910 by the Cheek-Neal Coffee Company to produce Maxwell House Coffee. Today the facility is the largest producer of Roast and Ground coffee of the three locations producing Maxwell House coffee, the other two being the Houston TX facility and the San Leandro CA facility."
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